The Ferrari Purosangue has been awarded the prestigious Compasso d’Oro, one of the most coveted prizes in the field of industrial design. The award ceremony, attended by Flavio Manzoni (Ferrari Chief Design Officer) representing the Prancing Horse, took place on 20 June in Milan. The Compasso d’Oro was instituted in 1954 by the ADI (Association for Industrial Design) and is awarded every two years on the basis of a pre-selection carried out by the ADI’s Permanent Observatory of Design, made up of experts, designers, critics, historians and specialised journalists. In the history of the award, four Ferraris have been honoured: the first was the F12berlinetta in 2014, followed by the FXX K in 2016, the Monza SP1 in 2020 and the Purosangue.
The ADI jurors chose the Purosangue because it embodies ‘a concentration of technology combined with a courageous typological innovation, which goes beyond the conventional categories of gran turismo and is an element of concrete novelty in a sector that is mature in the face of global competition’.
