Founded by chef Salvo Lo Castro, CasaSalvo NYC is revolutionising the concept of coffee shops and bringing authentic Italian gastronomic tradition to the heart of New York. With an innovative format that combines quality, tradition and modernity, the brand has become a reference point for lovers of Made in Italy in the United States, registering impressive growth and projecting itself towards international expansion. After the opening of its first location on 13 May 2024 on Amsterdam Avenue, CasaSalvo NYC opened three more strategic locations in New York: 1491 Second Avenue (Upper East Side), 470 Ninth Avenue and 1675 Broadway (Times Square). In less than a year, the brand achieved sales of $2 million, with monthly growth of between 8% and 12%. The expansion plan calls for the opening of six new locations in New York by 2025, with the goal of reaching a total turnover of $10 million. But the ambition does not stop there: CasaSalvo NYC is ready to land in Florida, with two new openings in Miami, a city with great potential for high-quality Italian cuisine. CasaSalvo NYC is not just a coffee shop, but an experience that celebrates Italian excellence.
The concept, conceived by Salvo Lo Castro, combines the charm of traditional Italian cuisine with a modern and scalable format, designed to conquer a market as competitive as the US one. ‘CasaSalvo NYC was born out of a love for Italy and the desire to bring to the world an authentic experience made of quality, tradition and innovation,’ says Chef Lo Castro. ‘My goal is to offer a journey into the most genuine flavours of Italy, where each product tells a story. The response from the public proves that there was a need for a format like this’. From fine coffees to artisanal pastries and fresh, wholesome dishes, every detail of CasaSalvo NYC is curated to convey the essence of Italian gastronomic culture. Attention to quality and freshness of ingredients is at the core of the experience, which appeals to an international clientele increasingly focused on authenticity. Thanks to its success, CasaSalvo NYC is preparing to become an ambassador of Italian gastronomic culture in the world.
The model, which combines tradition and innovation, is ready to conquer new cities, with the aim of creating an international network of coffee shops that celebrate the authenticity of Made in Italy. ‘Italy is a reference point for gastronomic culture worldwide,’ Salvo Lo Castro concludes. ‘CasaSalvo NYC wants to be the place where this culture comes to life in an authentic, modern and ever-evolving way. Made in Italy, when it is true, knows no boundaries’. With solid leadership and a clear vision, CasaSalvo NYC is destined to become a symbol of Italian excellence around the world. After New York and Miami, the brand is already looking to new destinations, confirming that a passion for quality and authenticity can conquer even the most competitive markets. For Salvo Lo Castro and his team, the journey has just begun, and each new opening will be an opportunity to tell the world about the beauty and flavour of Italy.
