Picture a table with no rules, where the only formality is the joy of being together. Enter The Birra Moretti Table – an invitation to Italian-style conviviality, delivered straight to your door, office, or picnic spot, with a menu made for sharing and a beer that tastes like good times. From 16th June to 20th July, Milan, Rome, Turin, Bologna, and Florence play host to something rather special: an exclusive virtual pop-up on Glovo, where you can order delicious dishes paired with Birra Moretti’s finest – all at the tap of a screen. Fancy pizza? Pasta? A juicy burger or a fresh wrap? The choice is yours, “just how you like it”.
Because the real magic lies in spontaneity – those unfiltered moments where good food, great beer, and even better company make memories worth savouring. “We wanted to capture the effortless beauty of Italian togetherness,” says Michela Filippi, Marketing Director at HEINEKEN Italy. “Birra Moretti is there when food brings people together and conversation flows naturally – because that’s where the best moments happen.” It’s all part of the brand’s new ethos, from the “Come piace a noi” TV spot to the YouTube series celebrating weekends done right. After all, life, much like a well-laid table, is best enjoyed shared. No fuss. No pretence. Just as you like it.
