The love for beauty and the passion for goodness merge in Kartell x Marchesi 1824, an exclusive collaboration uniting two pillars of Italian excellence. Kartell, an interpreter of an aesthetic suspended between innovation and lifestyle, meets Marchesi 1824, a symbol of Milanese high-end pastry and a tradition that for two centuries has transformed sweetness into art. Together, they bring to life a project celebrating Christmas as a multisensory experience. Beneath the cloche of La Coupole, Fabio Novembre’s iconic object for Kartell that pays homage to majestic Italian domes, the Marchesi panettone is revealed, prepared according to the ancient recipe and enhanced by the mastery of pastry chef Diego Crosara. The transparency and lightness of the design converse with the richness and softness of the dough in a play of balances. The heart of the collaboration is precisely the La Coupole case, which guards the panettone like a treasure: a centerpiece-sculpture that illuminates the table and prolongs its magic well beyond the holidays, transforming the ritual of conviviality into a pure aesthetic act.
The special packaging will be available in Kartell flagship stores for a gift that unites design, flavor, and tradition. “At Kartell, we love collaborations that know how to strike an emotional chord,” explains Lorenza Luti, CEO and Marketing & Retail Director of Kartell. “With Marchesi, we imagined a dialogue between shapes and flavors, an experience to be lived with all the senses.” To preview the festive atmosphere, on November 20th the Kartell flagship store in Milan will host an exclusive event with a live performance by Diego Crosara, who will decorate the panettone, transforming it into an artistic creation. “This collaboration allows our panettone to dialogue with an unmistakable design object,” says Andrea Menicatti, CEO of Marchesi 1824. “The craftsmanship that distinguishes us joins contemporary Italian design, discreetly narrating the excellence of Made in Italy.” A meeting of flavor and form, tradition and innovation, which finds its heart in an iconic object.
