Ovs lands in the metaverse
Ovs, the group whose mission is "to make beauty accessible to all", last December 9th - on the occasion of the seventh edition of Christmas Jumper Day - has landed in the metaverse on the Roblox platform - with the Ovs Christmas Land.

The Ovs Christmas Jumper Day, now in its seventh edition, has a humanitarian purpose linked to the sale – from December 1 – of a Christmas jumper, which can be purchased both in Ovs physical shops and on ovs.it. The purchase of the jumper helps Save The Children, either by fundraising or by allocating part of the sum spent for the pull to the Emergenza Fame campaign.

In its digital universe Ovs will organise games and other fun occasions, combined with prizes, allowing users to reach a Save The Children Christmas tree.

Testimonial of this year’s project is Francesca Michielin, singer-songwriter, multi-instrumentalist and influencer who boasts almost one million followers on Instagram. A competition will make it possible to meet her in the Ovs Christmas Land on 17th December.

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