2beautiful, the brand born from the expertise of Dr Antonio Mancini, maxillofacial surgeon, aims to guide the new generations, especially GenZ, to move with greater awareness in the world of cosmetics.
In fact, 2beautiful offers age-appropriate products, formulated with antioxidant and purifying active ingredients that preserve the epidermal characteristics of the 18 to 30 age group, acting as a first care gesture without the risk of opting for solutions intended for a more mature public.
The eye-catching graphic design is characterised by colourful and playful packaging, ideal for gifting, also with a view to recycling, an issue very close to the hearts of the younger generation. The illustrations take an ironic look at the evolution of the concept of beauty in recent years. It is no coincidence that none of the products are gender-specific, but are designed to be gender neutral, without too many labels.
