On the 17th of July, in Trani, the Nugnes boutique transformed its premises into a sensory and evocative experience, thanks to a collaboration with UGG, marking the launch of the new Peakmod collection through a dialogue of craftsmanship, personalisation, and creativity.
The event, curated by artist and model Alicesofia, masterfully blended the Californian brand’s heritage with a contemporary aesthetic, balancing tradition and innovation in an atmosphere that captured the essence of a free-spirited, authentic lifestyle. Alicesofia, the heart of the activation, led guests through an exclusive workshop where crochet became an expressive language, allowing each participant to reimagine the iconic UGG Peakmod as a canvas for their artistic vision. This moment of co-creation celebrated individuality and manual artistry, perfectly aligning with the brand’s values of mindfulness and authenticity.
From 7:00 PM, the venue came alive with a DJ set by Polly & Pamy, refined cocktails, and a sophisticated ambience, while the boutique’s terrace morphed into a meeting point of sounds and visual inspirations, transporting guests to an imaginative realm. The shop windows, reimagined in an artistic takeover by Alicesofia, showcased tactile and poetic installations, becoming true works of art that reflected the synergy between the artist and UGG’s innovative DNA.
Knitwear Society thus cemented Nugnes as a beacon of contemporary luxury, embracing a Mediterranean lifestyle and fusing Alicesofia’s free-spirited vision with the brand’s deep-rooted identity in a perfect harmony of beauty, reinterpreted tradition, and youthful, creative spirit. The evening celebrated not just a product, but a way of seeing fashion as an expression of self and a sharing of values.
