Milan is set to host the sixth edition of W.O.I. – Watches of Italy on November 8 and 9, 2025, the premier showcase for independent watchmaking, making its debut in the global capital of design and fashion at the prestigious Superstudio Più on Via Tortona 27, the city’s creative hub. Following the success of previous editions and the spring spin-off in Jesolo, W.O.I. opens its doors to international brands, expanding its vision and offering a vibrant array of watches, accessories, and innovations from independent brands, microbrands, startups, designers, and watchmaking supply chain players, including straps, components, packaging, and training. With free entry and continuous hours from 10:00 AM to 7:00 PM, the event strengthens its B2C identity with direct-to-public sales while boosting its B2B focus, creating networking opportunities for buyers, distributors, and retailers in the iconic Tortona district, home to events like Salone del Mobile and Fashion Week.
In 2024, the fifth edition drew over 5,000 visitors, confirming the rising interest in independent watchmaking; “Watches of Italy stands as a talent incubator and the perfect stage for world premieres, proving that independent watchmaking is more alive than ever with so much to share,” said organizers Fabrizio Dellachà and Silvia Bonfanti. Visitors can explore, try, and purchase exclusive creations, with a spotlight on industry innovations, backed by a partnership with La Clessidra 1945, Italy’s oldest watchmaking trade magazine. W.O.I. 6 continues its commitment to solidarity, supporting “Gli Amici del Sorriso O.D.V.,” a volunteer organization aiding the pediatric oncology and surgery ward at Policlinico San Matteo in Pavia, bringing smiles to hospitalized children. W.O.I. is a must-attend event to celebrate the passion, mechanics, and design of independent watchmaking on a global stage.
