Ermanno Scervino: treat her like a Lady!

Love for color and materials that feed on plays of light. Light that passes through transparencies, is reflected on sequins, hides in the folds of velvet, multiplies in the three-dimensionality of knitwear, shines on fish scales and crocodile skin motifs, and is pampered by chiffon.

Colors, the great protagonists of the season, acquire unexpected reflections. Scervino’s pinks, greens and turquoises tell the story of a sweet, energetic, elegant, mutable and feminine woman who does not hesitate to exploit her many contrasts to assert her personality. Ermanno Scervino chooses Lady Jean Campbell, 25, daughter of Scottish Earl Colin Campbell and Lady Isabella Cawdor, as the protagonist of his advertising campaign shot by the duo Luigi & Iango, photographers loved by international celebrities and protagonists of the covers of the most prestigious magazines in the world.

For the Florentine stylist, Jean Campbell presents herself in a brand-new guise with a new very short haircut, cut into a brush to embody movement, and a free, almost messy femininity. With this collection, Ermanno Scervino once again celebrates and narrates his love for women. And all their countless interpretations.

Ti consigliamo…

MAIMAI: kissed by the sun

There is something irresistible about the gold-ivory combination. It is warm, delicate, sophisticated, pervaded by a vaguely shabby allure, chic and exudes a discreet elegance.

Missoni Summer 2023

From the images of the advertising campaign shot in Alicante for the Summer 2023 Collection, takes shape a new way of approaching Missoni, now based