The Ottoz line, a cornerstone of Valdostan liquor tradition, debuts in the 2025 Spirits & Colori catalogue with a graphic restyling that blends contemporary elegance with alpine roots, appealing to mixology enthusiasts and mountain lovers through bottles that unite history, taste, and design. Founded in 1902 by Laurent Ottoz, a Génépy pioneer, the distillery—now led by Distillerie Saint Roch – Levi—reveals a refreshed visual identity that enhances its heritage, making it more recognizable and aligned with modern tastes while preserving authenticity. Each bottle, from its distinctive silhouette to its refined graphics, embodies a tradition that evolves, keeping the original passion alive. The Génépy Classique, enriched with balsamic herbs like mint, offers a fresh, versatile sip ideal for cocktails like Last Word, Bijou, or Greenpoint, presented in sleek packaging that highlights its dual nature: authentic and innovative.
At the top of the range, Ebo Lebo Gran Riserva, crowned Best Liqueur at the 2020 World Liqueur Awards, stands out with its 42 botanicals, including local génépy and saffron, and a design that visually ties it to the Valdostan territory. The Génépy Elixir Centenario, crafted with the rare “Ancienne Recette” of male génépy, caters to purists with its classic, authoritative packaging, while the Gin Ottoz, with eight botanicals like edelweiss and thyme, dons a modern style suited for cutting-edge cocktail bars. Spirits & Colori, a Reggio Emilia-based company specializing in premium distillates, reaffirms its mission to tell stories of excellence with Ottoz, turning every sip into a journey through alpine flavors, where tradition and innovation merge into a living legacy that speaks to new generations.
