Chiara Boni La Petite Robe has just opened a boutique in Monte-Carlo, a coveted tourist and luxury shopping destination. The store is located on the ground floor of the Metropole Shopping Monte-Carlo shopping centre, one of the most prestigious complexes in the Monaco district. The 100 square metre space, true to the aesthetics of the brand, has a soft, edgeless design, as enveloping as the clothes of La Petite Robe. The predominant colours are ivory and platinum, which illuminate the collection with plays of light. “The worldly atmosphere of the Principality of Monaco and the elegance of CHIARA BONI La Petite Robe are the perfect combination for this new opening, which will allow us to express the brand’s life-style on an international level,” Maurizio Germanetti, the company’s CEO, tells us. The new Monte Carlo store is part of CHIARA BONI La PetiteRobe’s targeted expansion strategy in Europe. Previous openings include the two flagship stores in Milan and Rome, and the beautiful corner at the Attica City Link Department Store in the centre of Athens.
