This year, Valentine’s Day becomes an unforgettable experience with Maia Love Edition, the bubbly that combines the elegance of Italian wine with art and romance. Available in all Signorvino points of sale in Italy with a special offer and on the wine list of selected restaurants, Maia Love Edition is the perfect choice for those who want to celebrate love with a touch of exclusivity and a collector’s gift. Lovers’ Day is transformed into a unique occasion thanks to Maia Wine, the icon of the Italian lifestyle and Italian Good Living. Winner of the Best Limited Edition award at the last edition of Vinitaly, Maia Love Edition will be the protagonist in the windows of Signorvino, ready to win over those looking for a special toast. And to make 14 February even more magical, the bottle will be available at the promotional price of EUR 12.90: an invitation to celebrate love with style and originality.
Forget messages in the bottle scattered among the waves of the sea: with Maia Love Edition, romance becomes tangible. This limited edition transforms the bottle into a veritable overwritten work of art, where you can leave a love message, dedication or drawing. Each one is unique, just like your love. Born out of the collaboration between Maia Wine and Signorvino, this initiative came to life in Verona, the city of Romeo and Juliet, and has already conquered couples all over the world. Maia Love Edition is not only a tribute to love, but also a masterpiece of street art. The bottle, created by the Verona-based agency UNited STudio in collaboration with GoodWall Studio, is inspired by the graffiti adorning the walls of Juliet’s house. A tribute to the tradition of romantic dedications left by visitors, transformed into exclusive graphics that make this edition a true collector’s item.
What makes this initiative even more extraordinary is the display of the original work at the Muraless Art Hotel, the first and only hotel in the world entirely decorated with paintings by great international street art artists. A magical place, part of the prestigious WorldHotels Crafted brand, offering authentic and unforgettable experiences. But that’s not all: Maia Wine is also the symbol of the Digital Detox launched by the Al Condominio restaurant in Verona, where those who give up their mobile phones during a meal receive a bottle as a gift. An idea that has gone round the world, becoming one of the most curious and widespread news items of 2024 and launching a real movement of thought.
