From the images of the advertising campaign shot in Alicante for the Summer 2023 Collection, takes shape a new way of approaching Missoni, now based on the fundamental concept of totalising experience.
Ready to wear becomes ready to live with a stylistic interpretation of the lifestyle that translates into the contamination and fusion of fabrics and styles between furnishings and clothes. The Missoni identity is captured by the photos of Theo Wenner who enhances every element, material and emotional, with inspirations and moments dilated to define a way of being. A tale that photographs the Missoni philosophy, a playful and joyful thought that is translated through the brand’s pivotal tool: colour.
A synonym of life that leads back to specific moments in the past, collected in memory like pieces of a mosaic. Missoni’s new perspective focuses on these fragments of life, combines them artistically and inspires those who eagerly look to the future.
