Missoni appoints Rothschild Bank to evaluate potential sale

Missoni, the Italian fashion house founded by former athlete Ottavio Missoni and his wife Rosita Jelmini in 1953, still in the hands of the founding family which holds 59% of the capital, is at the center of sale rumors. Known for its colorful patterns and knitwear, the brand has attracted interest from major luxury groups.

Missoni remains discreet about the identity of potential buyers, but the company has appointed Rothschild Bank as a financial advisor to explore a possible sale. The Italian investment fund FSI (Fondo Strategico Italiano), which holds the remaining shares, had strengthened Missoni’s capital with a 70 million euro investment five years ago used to boost a more efficient marketing strategy in retail, expand into the online market, and develop the Chinese market, initiatives that have proven successful so that despite inflation and geopolitical instability, Missoni has shown strong results with sales expected to reach 125 million euros for the current year, up 10% compared to 2022.

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