Miss Bikini, the historic Made in Italy beachwear brand, sets out to conquer Brazil from Rio de Janeiro and inaugurates, inside the Barra shopping mall – the new economic and social hub of the city, residence of the new ruling class and local celebrities and often used as a film set – the first of a series of boutiques planned for 2023 on Brazilian territory.
For Miss Bikini, which opened its first boutique in Rio de Janeiro 34 years ago, this is a historic doubling, which strengthens the Made in Italy image not only in Rio but throughout the country. “Our strategy is consistent with the path already started following the commercial agreement signed last June with Costa Crociere, which envisages our presence, among other things, on the Costa Firenze whose route will touch the cities of Santos, Rio and Salvador de Bahia” said Andrea Teofilatto, founder of the brand.
Inside the boutique, in addition to beachwear and outwear, the collections born from the creativity of Alessandra and Francesca Piacentini, offer made in Italy clothes in special textures. The brand now has widespread distribution in Italy and a network of single-brand stores in prestigious locations such as Rome, Forte dei Marmi, Porto Rotondo, Cannes, Ibiza, Mykonos, and Dubai. Its main markets are Europe and South America.
