It was a real party that celebrated Italian excellence, and not only, in the stunning scenario of the Centrale Montemartini on the occasion of the presentation of the MHR Tourism Awards to the protagonists of national and international tourism. The traditional Christmas event organized by MHR and sponsored by the Department of Tourism, Fashion and Major Events of the Municipality of Rome and ENIT, in just a few years has captured the attention of the industry so much so that it has earned the reputation of being undoubtedly the Italian Oscar of Tourism. Welcomed by Deborah Garlando and Antonio Nasca, owners of MHR, about two hundred guests attended the ceremony of the presentation of the thirteen distinctive Silver Microphones, symbol of MHR, to institutions, managers and companies that have particularly distinguished themselves during the year for their commitment and results.
In the auditorium were directors and owners of hotels, general managers of national and international hotel groups, tour operators, travel agents, airlines and shipping companies, the press, VIPs, institutions, and all major trade associations. Bringing greetings from the city administration, Tourism Councillor Alessandro Onorato recalled the journey of the past few years that has seen us go from plummeting numbers in pandemic to record attendance. “A by no means a foregone conclusion,” Onorato said, “a record that is not the result of mere chance and must be a starting point and not an arrival point.
We are investing a lot in tourism in Rome and we have to make sure that people do not come to the capital just for the historical heritage. The bet is to approach tourism in a more scientific way. Just think of the flows that move a movie, a music video or a fashion brand.” Greetings and thanks were also given by Mariano Angelucci, chairman of the Permanent Commission of Tourism of Rome, who collaborated with MHR in the construction of the event, and by Luciano Crea, chairman of the Tourism Commission of the Lazio Region, who wanted to mark the enchantment of a wonderful location as a suitable place to celebrate such a prestigious award. To decree the winners, a jury of excellence composed of Palmiro Noschese, President of the Jury, and then Gabriella Carlucci, Giorgio Palmucci, Joseph Ejarque, Giuseppe De Martino, Onorio Rebecchini, Dante Colitta, Alfonso Iaccarino, Carmen Bizzarri, Antonio Del Piano, and MHR AWARDS creators Deborah and Paolo Garlando.
The first awards were given for the Institutions category to the “Ministry of Tourism – Daniela Santanchè.” As Italian Destinations the “City of Genoa,” also designated as “European Capital of Sport 2024,” and the Special Award to Andrea Abodi, Minister of Sports. The International award fell to “Serbia,” presented for the occasion by Gabriella Carlucci, who has long been involved in the promotion of Made in Italy abroad and precisely in Serbia has been holding the Italo – Serbian Film Festival for years; during the award ceremony the video of the winning nation was shown. The Sustainable Tourism category award to “Historic Trains – FS Foundation”, Exhibition to “TTG Travel Experience and INOUT”, a key reference point for all operators in the sector, Major Events go to “Mille Miglia” while Travel to “Quality Group”. “Sekurest” wins the Innovation category while Training is awarded to Prof. Paolo Giuntarelli.
To crown the awards, the Hotel categories to “Bulgari Hotel Roma,” which gives the city the unique charm of the Bulgari Hotel & Resort collection while for the Restaurant category wins “Pepe in Grani” by Franco Pepe, for the 3rd consecutive year best pizzeria in the world. Last but not least, a special award named after Elena David, a great female manager who passed away recently, was presented by Palmiro Noschese and Elena David’s family to “Valentina De Santis” as Woman in Tourism 2023 distinguishing herself for her talents as an Italian entrepreneur, so much so that she was also awarded the best hotel in the world award at “The World’s 50 Best Hotels Awards 2023.” During the evening, which was hosted by Alessandra Casale, two scholarships were also presented to young people from the AIPD – Italian Association of People with Down Syndrome – by Palmiro Noschese and MHR, thanks to proceeds from the sale of the book “The Secrets of Hospitality: How to Become a 6-Star Manager,” of which Noschese himself is the author.