Now in its 23rd year, Brands Award, is the initiative that rewards the best annual brand performance in FMCG through objective and verifiable criteria involving end consumers and retail. Brand selection criteria are determined from IRI market data by a jury of retail managers and a panel of over 2000 consumers representative of the Italian household universe.
It is on this basis that the historic Lavazza Crema e Gusto Classico blend (in ground coffee format) won the Brands Award 2022 as the best branded product by rotation index in the “packaged food” category. Lavazza, an Italian coffee company founded in Turin in 1895, has been owned by the eponymous family for four generations. With a turnover of more than €2.3 billion and a portfolio of leading brands in its markets, the Group is today one of the main players in the global coffee scene.
With more than 30 billion cups of coffee produced every year, a presence in 140 markets with 9 production plants in 6 countries and over 4,200 employees, Lavazza has revolutionised the culture of coffee thanks to its continuous investment in Research and Development, and bears witness to an aptitude for being ahead of the times that is also reflected in its attention to the issue of sustainability – economic, social and environmental – which has always been considered a benchmark for guiding the company’s strategy. A great success story that begins with a purpose: “Awakening a better world every morning” that consumers reward as proof of the relationship of trust that, thanks to the excellence of the products, the brand has been able to establish with its target public.
