Art perfume house Filippo Sorcinelli presents né il giorno né l’ora, the twelfth fragrance in the monolithic UNUM collection, which aims to address the emotion of emotions: fear.
It draws inspiration, almost in keeping with tradition, from an excerpt from Matthew’s Gospel that tells the parable of the ten virgins, from which the name was also chosen. This new fragrance comes to life in a temporary public installation in the center of Milan on September 21 and 22 in front of the Piccolo Teatro, revisiting Il Piccolo Chiosco Brera in Via Rivoli 2.
Plastics, neon, combustion, gas masks will be the vehicles of the message and emotions of the new fragrance.
There will be a chair/chrisalis on which to sit and “wear” the fragrance by placing your face on the mask that descends from above, annihilating and projecting yourself in a vague mental state, but full of coherent elements.
In this temporary immersion, every passerby will be able to understand the authentic narrative of Filippo Sorcinelli’s new olfactory work, recounting fear without exorcising it, because only by understanding it in the guts can one perceive its value and need. Indeed, in the face of fear, primal needs of apparent disorder are generated made even of dormant, concealed, and dangerous eroticism, making the impossible possible.
The fragrance né il giorno né l’ora carries with it the idea of destruction, voluntary muteness and introspection necessary to dig into the folds of the skin’s most remote existence.
The packaging, strictly adhering to the UNUM collection, is closed by a cold transparent film and a silver label. The bottle, also silver, is stored in a “dull” black velvet pouch, sealed by a shrink sleeve, which must be materially cut using the metal scissors inside the box.