Heir to the savoir-faire of handcrafted fashion made in Italy, and even more so Made in Rome, Luigi Borbone, architect but stylist, as he likes to be called, learned the art of making clothes from his grandmother, first a mannequin for the Sorelle Fontana and then an established seamstress in the years of the Dolce Vita and up to the 1990s. Luigi Borbone continues to create that synthesis of tradition and innovation necessary for a creative industry that builds a sense of beauty. In 2012, he founded the Maison Luigi Borbone with clear ideas: to propose his vision of a contemporary aesthetic characterized by excellence of execution and continuous research into craftsmanship. Why haute couture and not prêt à porter? I have always breathed the air of tailoring and the direct relationship between creator and customer. Seeing a dress I have in my mind being realized and transporting it in three dimensions on a body fascinates me. Every time I make a garment, I get excited. Haute couture allows me to realize my ideal of a woman: a romantic woman who loves the future and is attracted by challenges. How do your collections come about? Every time I feel like I am in a theatre: I see my garments walking and if I understand that there is a beginning and an end it means that the inspiration is right. In general, I am inspired by art in all its forms. Of course, living in Rome is easier. It is a city rich in layers: pagan art, Christianity, the Renaissance, rationalism, Fellini, Rossellini, Pasolini, Anna Magnani. After the first suggestions, talking with my collaborator and my seamstresses leads from simple vision to the execution of ideas. What verb sums up your work? Daring. What is inside a Maison Luigi Borbone garment?…

Made in Italy to me is a promise of quality, craftsmanship, savoir-faire and savoir-vivre. at the same time, it is a great responsibility for the brand that represents it, which requires transparency and honesty. made in italy is product culture, tradition and innovation. it is a great opportunity for small brands like ours to establish themselves in an area of great value. combining slow luxury and Made in Italy makes us particularly proud. Gianluca Maina - CEO and Founder Gianluca Maina, CEO and founder, likes to repeat that GHISÒ is, firstly and foremostly, about people. It is the story of deep-rooted bonds with customers and suppliers who share a transformational path. It is the story of people who, over time, have chosen each other and established a collaboration built on a common principle: to do one's best not just for oneself, not just for each other, but for what one believes in. And GHISÒ, through its exploration of the new territories of sustainable desire, believes that slow luxury is the future of design, production, and communication, in the face of the - ever-growing - need for sustainability, awareness and responsibility. This is the reason why the company has always favored eco-conscious materials such as leather tanned using natural plant-based tannins valued for their antioxidant, antibiotic, and antibacterial properties. Being a niche brand, the value of the choice is not so much in the quantity of production, but in the manifest willingness to take responsibility for ethical behaviors that make a difference even when practiced by everyone. The actions taken by GHISÒ can be summed up in the Eco-Sourced with Care program that the company has launched over the past year, which, in addition to the use of 100% vegetable-tanned leather, includes the use of mainly local deadstock available in natural…

Last 16 November, Masoni Industria Conciaria S.p.A. – a subsidiary of the LVMH group from 2019 – turned 20 years old and celebrated the milestone with a docu-film entitled ‘From Raw to Wow. A love story” written and directed by David Lopardo and with the site-specific audiovisual installation “FRAME” curated by artist Felice Limosani. (more…)